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How we work | New and Emerging Media
New and Emerging Media Knowledge Services
Community and Social Media Technology & Content Services

There are many programmes aimed at helping knowledge and information flows in the development sector. Traditionally, these have included conferences, workshops, journals, libraries and extension workers. The last decade has seen the emergence of new approaches such as portals, gateways, resource centers and one-stop shops. In one way or other these are aimed at bridging information gaps, making connections, and facilitating exchange between different actors.

Open Forum facilitates knowledge sharing on development issues and the Millennium Development Goals (MDGs) among civil society bodies and other stakeholders through the appropriation of new media tools. Open Forum’s online and Offline advocacy aims to strengthen grassroots voices and impact pro-poor policies while highlighting various development initiatives of partner NGOs. Open Forum is home to a range of such programmes, all of which play an information brokering role aimed at helping development research and knowledge reach those who can use it to reduce poverty and injustice. These services include: Antatah, Development, K4D, Online Community Radio, Digital Library Project and K4D TV.

In different ways, these services and others like them act as mediators between producers and potential consumers of research based information. Thus, the idea of a knowledge or information intermediary may be a useful label for such people who, like the family of services based at IDS, are involved in addressing information and communication challenges within the development industry. The Open Forum portal is a flagship source of development news, features, views and resources with a strong focus on the MDG themes – poverty and livelihoods, education, health, gender, environment and global partnership. It provides special coverage on people’s initiatives and campaigns for equitable and sustainable development, human rights and climate justice in the realization of MDGs.

At Open Forum, the New & Emerging Media Capacity Development Trainings prepares the “communicators of the twenty-first century.” These new communicators will combine technological expertise with effective communication skills across a wide range of media, developing “new media literacy” in response to the digital revolution that has radically changed all aspects of human communication. Such trainings prepares community not only for existing technologically sophisticated delivery systems but also prepares them to be future developers, entrepreneurs and content providers of emerging media. While most conventional training programs in media emphasize established message content strategies and delivery systems, Open Forum integrates this traditional approach with the creation, applications and implications of emerging media. The program mixes classes which focus on the theory and history of media with ones focused on practical application where students become versed in a wide range of technical skills.

Publication on Development issues: Antatah
Open Forum has undertaken to advise the stakeholders on how ICTs could be mainstreamed, mainly from the perspectives of the policy-makers and the practitioners on the ground. The monthly Magazine, Antatah, focussing on the issues around the MDGs helps the stakeholders in their planning process. This publication has been approved from the Registrar for Newspapers of India, Government of India. With the Introductory copy itself Antatah has succeeded in attracting reputable and well-informed contributors and attracted a good response. The primary aim of this initiative is to provide customized community based contents and reach to its related services for the local community. Here we will try “To create and implement a sustainable, scalable platform of entrepreneurship for enabling the development of rural economy and society through contents with the use of Information and Communications Technologies”. The Antatah content will also be mirrored electronically in the development portal for online access which is currently under development status. Antatah, our Official Monthly Publication in Hindi which keeps a close eye on development issues in India and informs audiences on the progress of the MDGs in the South Asia region and has a current reach of over 48,600 key recipients in national governments, civil society, media, academics, bi-lateral and multilateral agencies and the private sector.

Purpose of the publication
Content means Information and experiences created by individuals, institutions and technology to benefit audiences in contexts that they value and it communicates best when users recognize their own faces and their own stories – their cultures – in it. Stressing the importance of creativity for bridging the Digital Divide and creating digital opportunities and for closing the Content Gap Open Forum has initiated to come out with a Monthly Publication called “ANTATAH” based on Social Development Issues and Holistic Growth. The aim of this publication is to facilitate knowledge sharing by people at the grassroots and for the content dissemination among them. This would also encourage peer-to-peer networking among grassroots communities. The basic aim of the monthly publication Antatah is to create a platform for critical debate on role, scope and experiences relating to mainstreaming ICTs in the development interventions. It also seeks to address the concerns of the policy-makers, government and nongovernmental agencies and the donor world that are still sceptical about the utility of Information and Communication Technologies (ICTs) as tools to enhance human development.

Online Platforms and Adaptation of New Technologies
The recent launch of the Open Forum Portal in partnership with Civil Society Organization aims to bring together campaigns, theory, praxis and debate from the region. Work is also underway on a Indian Development Knowledge Repository to make possible the acquisition and dissemination of development content through multiple channels. Open Forum is dedicated to the formulation of new media solutions including mobile technology for strengthening the campaign for MDGs in India.

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