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| K4D | Community
Call Centre | purpose, methodology & Project
activities |
Open
Forum is piloting the service in India in partnership
with Telecentre Operators in Rural and Urban
India. In first phase of operations the K4D
will be operational in Hindi & English Language,
which will be enhanced to other regional languages
in future. “K4D is an outcome of a Consultation
Programme that Open Forum had undertaken in
India. The programme, implemented in Jaitpur,
Near Delhi, had identified VOICE as the key
mechanism to help ensure effective delivery
of pro-poor government services to the poor.”
K4D is a Toll Free Information service. Open
Forum is in the last phase for setting up a
person to person, voice based, Toll Free Information
service for the rural community of India. All
the aspects for the best execution of this service
have been decided and now this service is all
ready to be dedicated to the people of India
after a formal inauguration of this service.
The structure of this service is as follows:
| 1. |
Any person from any
part of India dials a designated number
using a land line/mobile telephone. They
don’t have to pay for this service
since this service is based on a Toll
Free Number. The call first reaches the
Interactive Voice Response (IVR) System
where the person selects the language
option and then registers the query with
the help of the voice menu. Now this call
is connected to the Call Centre of Open
Forum and the agent is ready to take the
query of the caller. The query from the
person is also stored as a voice clip
in the database server. |
| 2. |
The
person who receives this call at our call
centre will first make sure that he/she
understands the requirement of caller.
Accordingly they will provide them the
best suited information about the theme
areas they inquired about. The Knowledge
worker (KW) logs in to the application
through the web interface, and views all
the answers that have concern with the
query. The KW searches the FAQ database
for answer. If the answer is in the database,
KW prompts the answer to the person or
stores the answer for the query in the
IVR. |
| 3. |
Every
caller are intimated about their query
ID, so if the Call attendant dose not
find any suitable answer of the callers
query on the FAQ Database they will sends
it to subject matter experts. The KW will
contact the respective organizations/experts
for the answer of such query which has
not been answered. When the answer is
received from the expert, the application
alerts the Knowledge worker. The Knowledge
worker retrieves the text answer, and
stores it in the audio database. Apart
from this he/she will also call back the
person on the number they provided as
their contact number and disseminate the
information required. If the caller doesn't
have any contact number, they simply have
to dial the same toll free number and
after they quote the query ID to the call
attendant (KW) they will receive the answer/s
of their query. We are in process to make
a large active and responsible partnership
for the same by panel of experts and the
organizations, till date we have received
about 127 confirmations about the partnerships
from experts and different organizations.
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| 4. |
Keeping
in mind that call can be generated from
any part of country since the coverage
of this service is national so we have
finalized to expand our call centre solution
from 5 seats to 20 seats. Apart from this
voice service the person who registered
his/her query can also retrieve the answer
in text format from the Information Centre
near to his village by just visiting the
K4D Website. he state of the art technological
solution has been devised at the backend
to ensure that the user end is simple
and provides an easy access to information
and knowledge sharing for the grassroots
communities. |
| 5. |
K4D
is a versatile, dynamic application which
has been customized and adopted for information
sharing in different other crucial sectors
of education, health, registration and
employment, mission2007 etc. |
| 6. |
K4D
has adopted a multi stakeholder approach
spearheaded by Open Forum with private
sector providing the technical support,
Civil Societies supporting in implementation,
government supporting with its thematic
expertise and above all communities supporting
in building the knowledge base. |
| 7. |
Initiatives
like K4D demonstrate that if all stakeholders
in the society join hands to form multi-stakeholder
partnerships, a successful, just and equitable
knowledge based information society can
become a reality today. |
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