K4D
is an initiative to use the power of voice as
the primary means of information dissemination.
K4D facilitates exchange of information among
the marginalized communities such as it helps
in improving their quality of life. It aims
to provide connectivity, content and capability
via a phone-based service. The pilot phase of
K4D is concentrating on the sector which is
mentioned in the Millennium Development Goals
(MDGs) by providing information related to the
query raised by the grassroots and unprivileged
communities. K4D has adopted a multi stakeholder
approach spearheaded by Open Forum with private
sector providing the technical support, Civil
Societies supporting in implementation, government
supporting with its thematic expertise and above
all communities supporting in building the knowledge
base. Initiatives like K4D demonstrates that
if all stakeholders in the society join hands
to form multi-stakeholder partnerships, a successful,
just and equitable knowledge based information
society can become a reality today.
Background
India, over the past decade, has become a test
bed for innovations in information and communication
technologies (ICT) serving the rural user. Various
reasons explain this emergence. India is largely
rural with more than 6 percent of our population
dependent on agriculture and allied activities.
Ecologically sound agriculture is knowledge
intensive. Telephones remain the most powerful
mass medium for reaching large numbers. It is
an important tool for the rapid diffusion of
important messages on various issues and provides
a platform for expression of views, concerns
and perceptions. Telephone is a tool that can
be used to develop community cohesion and solidarity.
Community involvement is fundamental for the
successful use of Telephone with diversified
thinking process on various issues, like health,
education, nutrition, socio-cultural taboos
and so on. Presently, no doubt, content through
Information, Education and Communications programme
are reaching to the communities, but not sustaining
at that level. Government, Non-Government Organizations
are doing their best to empower the communities
with knowledge, but their withdrawal leaves
the vacuum behind. The K4D Call Centre is one
answer to the prevailing condition of uneven
and unequal access to information and communication
technologies in rural and or remote areas. This
approach believes in helping individuals and
communities to address social needs.
